Os dejo a continuación el resumen de la Conferencia “New Media and Web 2.0 challenges for cultural Organisations. A new organisational model: the “cultural learning organisation” (“Nuevos Medios y los Desafíos de la Web 2.0 para las Organizaciones Culturales") que se presentó en Londres en el marco de la 23th Conferencia CHArt - Digital Archive Fever (Conferencia Internacional CHArt – La Fiebre del Archivo Digital) organizada por la University of London (Universidad de Londres).
El texto está en inglés, sorry :-)
New Media and Web 2.0 Challenges for Cultural Organisations: A New Organisational Model: the ‘Cultural
The debate surrounding new media, Web 2.0 and cultural organisations usually focuses on four key areas: the
collection and conservation of works of art; education and public access; curatorship and exhibition organisation;
and legal issues relating to ownership. Surprisingly however, the discussion does not cover the adaptations and
innovations that must now be made from organisational and management standpoints, in order to confront not
only the challenges posed by new artistic/cultural proposals but also the evolution of society and technological
collaborative tools over the next few decades.
In the evolution of the concept of the artistic object over the past century, most museums and other organisations
(and the market) have been able to assimilate such objects, barely altering their organisational structures. While
the artistic object could be reified, packed and stored, the ways of formulating and carrying out the various
traditional functions of cultural organisations hardly varied over the past decades. But now the situation is far
more complex. Museums, libraries, archives, theme parks and websites seem to homogenise in the new
enhanced technological social sphere.
I would like to introduce a new topic to help cultural organisations respond to the constant transformation entailed
by new media and Web 2.0 in the characteristics and functions of works, audiences and other agents intervening
in the artistic process. In a polymorphic environment where new media, and artworks in general, are changing so
rapidly, organisations need to be flexible and introspective enough to welcome mechanisms of reflection on the
evolution of their activities and performance that will allow them to present innovative responses to the continuing
transformations of the medium. Such organisations need new models that favour the emergence of a new vision
of cultural institutions. New media and Web 2.0 demand that cultural organisations of the twenty-first century
keep up their traditional functions alongside the new functions, thanks to continuous reflection (internal and
external), effective participation at all levels (internal and external), continuous learning and shared distribution of
knowledge, all based on the concept of a new kind of leadership within cultural organisations. New media and
Web 2.0 require twenty-first century cultural organisations to become ‘cultural learning organisations’ that
continue their traditional functions alongside new functions, thanks to continuous reflection (internal and external),
effective participation at all levels (internal and external), continuous learning and shared distribution of
knowledge, all based on the conception of a new kind of cultural organisation leadership.
Podéis encontrar los resúmenes de todas las conferencias en el siguiente enlace.